In 1989, when Michael Jordan took the court wearing the groundbreaking Air Jordan 4, the sneakers carried a price tag of $110. This was a significant increase from the previous model, the Air Jordan 3, which retailed for $100.
A Price Revolution
The steep price tag for the Air Jordan 4 sparked controversy at the time. Critics argued that the sneakers were simply too expensive for most consumers. However, Jordan’s unprecedented talent and the innovative features of the shoes soon justified the cost.
Features That Justified the Price
The Air Jordan 4 offered several advancements over its predecessor, including:
- Flyknit construction: Lightweight and breathable materials allowed for greater comfort and flexibility.
- Increased ankle support: A higher ankle collar provided additional stability and protection.
- Zoom Air cushioning: Revolutionary technology that offered superior impact absorption.
- Durable materials: Premium leather and nylon construction ensured longevity and resistance to wear and tear.
Impact on the Sneaker Industry
The Air Jordan 4 became a cultural phenomenon, forever changing the landscape of sneakers. Its high price became a testament to its quality and exclusivity, setting a precedent for future limited-edition releases.
Legacy of the Air Jordan 4
Today, the Air Jordan 4 remains one of the most sought-after sneakers in the world. Its iconic design and historical significance make it a prized possession for collectors and casual enthusiasts alike.
Conclusion
The original Air Jordan 4 released in 1989 at a price of $110. Despite the initial controversy, the shoes became an instant classic, showcasing innovative technology and establishing Jordan as the ultimate sneaker icon.
CLICK HERE TO Buy Jordan 4 Fire Red Gum Singles Day AV3914-600 / jordan 4 single day