New Balance’s “Protection Pack” is a series of shoes known for their durability and structural integrity. This unique feature is thanks to New Balance footwear designer Yue Wu, who noticed an intriguing phenomenon – New Balance shoes maintained their shape even after years of use. This observation led to the birth of the “Protection Pack.”
The Science Behind the Protection
The secret behind the Protection Pack lies in the innovative materials and construction techniques employed by New Balance. The shoes feature:
- Structured overlays: These strategically placed overlays provide additional support and protection to key areas of the foot, preventing collapse and deformation.
- Durable rubber pods: These strategically placed pods absorb impact and protect the foot from external elements, ensuring long-lasting comfort and performance.
- Higher-density foams: New Balance uses higher-density foams in the midsoles for enhanced stability and support, particularly in high-wear areas.
The Origins of the Name
Yue Wu’s observation of New Balance shoes retaining their shape after years of use resonated deeply with the brand’s values of performance and durability. This inspired the naming of the “Protection Pack,” highlighting the shoes’ remarkable ability to safeguard the feet from both internal and external stressors.
Benefits of the Protection Pack
The Protection Pack offers numerous benefits to runners and athletes:
- Enhanced durability: The additional support and protection prolong the lifespan of the shoes, ensuring they remain comfortable and functional for longer.
- Improved stability: The shoes provide better support and stability, reducing the risk of injuries.
- Increased comfort: The protective features ensure a comfortable and secure fit, even during intense activity.
Conclusion
The New Balance Protection Pack lives up to its name, offering exceptional protection and durability for runners and athletes alike. The innovative materials and construction techniques employed by New Balance ensure that these shoes will keep your feet comfortable and supported on every run.
