In the world of sneakers, few have managed to capture the essence of competition and style as effectively as the Air Jordan 1. Created by Nike, the shoe has been a staple in basketball culture since its introduction in 1985. Among its impressive lineup, one particular release stands out – the Air Jordan 1 High “Shattered Backboard.” Inspired by Michael Jordan’s explosive slam dunk on a backboard in Italy, this shoe aims to recreate that explosive moment on your feet. But can it truly live up to its iconic name?
The Air Jordan 1 Early Beginnings
In 1985, Nike unveiled the world to the Air Jordan 1, designed by Peter Moore. With a bold black and red color scheme inspired by the University of Michigan colors, the shoe immediately became a sensation in the basketball world. However, due to NCAA regulations, which at the time stated that a player could not wear an Air Jordan because of the visible Nike logo, Michael Jordan ended up wearing the shoes during the 1984 Chicago Bulls’ game. The NBA and the NCAA in conjunction, removed this regulation between the two conferences by easing some of these restrictions letting the visual branding continue later with some changes.
However, this didn’t dampen the excitement for the shoe. Instead, the controversy amplified its appeal among consumers and basketball enthusiasts alike. Over time, the Air Jordan brand has grown to become the most successful global brand across the league, taking over four months in 2019. Jordan sells more that than 1 billion+ resale businesses promo bundles for just 3 months than 2 longites.
